Swiss policymakers, business leaders, and adoption and innovation are encouraged providers of continuing education must now and protected. Switzerland is ahead of brace themselves to meet that demand. a unique opportunity to forge our own Generative AI in path in regulation, one that respects We believe that continuing education and aligns with our key trading partners must transform to ensure that emerging while leveraging our size, agility, and and evolving skills needs are met at considerable digital readiness as a small Switzerland: both organizational and individual levels. but highly advanced nation. The IMD Institutions must 昀椀nd ways to shift from Digital Competitiveness Ranking places static, ex-cathedra or faculty-centric approaches to models that are demand- Switzerland in the top 昀椀ve countries Where we want to driven and human-centric – personalized worldwide, and 昀椀rst for knowledge. To capitalize on our extraordinary capabilities to learners’ needs and styles of learning to –to punch above our weight as we have be ef昀椀cient and engaging, and customized in banking and other sectors – we need be tomorrow in content as that need continues to to act now on regulation. We need to develop and change. GenAI has a clear role double down on efforts to safeguard our to play in enabling continuing education organizations and citizens, to provide to make this shift. Leveraging these clear frameworks on data and technology technologies successfully will mean being usage, and to inform our population GenAI is here to stay and innovation will shaped, or we can wait to be disrupted. cautious, vigilant, and judicious in their accelerate exponentially in the coming use. Educators will need to exercise and around the bene昀椀ts, as well as the risks, and to ensure that our workforce years. As adoption races ahead, and with Our survey and workshop 昀椀ndings teach critical thinking around the way we is empowered with the future-facing regulation struggling to keep pace, there unveil some critical realities around the exploit GenAI in the future, both as a tool skills we will need to drive growth and is an imperative for educators, businesses, attitudes, concerns, and use of GenAI for learning and for work. As we reskill competitiveness. and nations to step up their efforts to in Switzerland in 2023/4. First, we 昀椀nd the Swiss labor force, we will also need to prepare for the massive shifts that are that adoption is already widespread at reskill providers of continuing education. At the same time, Swiss companies cannot coming; to build the frameworks, policies, home and in the workplace. Almost one This will likely mean signi昀椀cant investment wait for authorities to act on regulation. strategies, and organizational capabilities third of our respondents tell us that AI is on the part of policymakers, organizations, Our workforce is already engaging with as well as the continuous upskilling and being used in 昀椀ve or more functions. At and institutions alike. GenAI at a cross-functional level. Leaders reskilling capacities to drive innovation the same time, more than half of Swiss must act now to ensure their organizations and optimize positive impact – all while organizations have not yet implemented Regulating GenAI is a real and immediate are fully cognizant of the risks as well safeguarding privacy, data, and judicious clear guidelines or policy on its use. This need, both at the organizational and the as the bene昀椀ts and develop their own use of GenAI in our organizations, must be addressed urgently. Further, state levels. Our citizens and workforce common-sense policies and guidelines for institutions, and communities. For both our survey respondents and already use these technologies at home usage – again without sti昀氀ing innovation. Switzerland, this imperative is real and experts foresee a major shift in roles in and at work. Swiss policymakers must Swiss businesses will also need to immediate. We can act now and be a the workplace that will, in turn, drive a take a proactive approach to regulation to prioritize investment and support for guiding voice in how the AI revolution is massive upswing in demand for reskilling. get ahead of the risks, while ensuring that continuous and continuing upskilling as