in the resources to successfully meet this • 71% want to see a mix of public and swelling demand. private or self-regulation of AI. Executive summary Second, we 昀椀nd that Swiss professionals • 52% have no clear organizational policy are broadly uninformed about of昀椀cial or framework on AI in the workplace. policy governing the use of GenAI. While around a third would welcome greater This report concludes with a series of public regulation, a majority would like a high-level recommendations that we balance between government-imposed believe Swiss policymakers, business and organizational self-regulation. leaders, and providers of continuing Worryingly, while GenAI adoption is education should consider. Principally, we growing in Swiss organizations across believe decision-makers must: functions, most still do not have clear company guidelines on its use. Swiss • Act now to enact a robust and 昀氀exible regulators and authorities must take educational and political framework to immediate and decisive actions to inform ensure that Switzerland disrupts – and This report sets out the 昀椀ndings of a Collectively, through our 2023 survey and safeguard citizens and organizations, is not disrupted by – GenAI. Besides proprietary survey on exposure, adoption, and expert-led workshops, we 昀椀nd that while supporting the growth and country-level regulations, it is crucial and attitudes towards usage and AI, and speci昀椀cally GenAI, is already innovation opportunities that GenAI for organizations to develop internal regulation of Arti昀椀cial Intelligence (AI) and in widespread use in Swiss homes delivers. In 2023, our survey of Swiss rules and guidelines for managing generative AI (GenAI) in Switzerland in and organizations. While adoption organizations and employees found: these technologies. 2024. It also shares the expert insights of and attitudes towards its potential our co-authors and leaders from business, bene昀椀ts are largely positive, there are • 62% adoption of AI with 30.6% • Invest in the transformation of academia, and the public sector captured notable concerns regarding the various continuing education and the at two dedicated workshops on disruptive risks: privacy and data breaches, over- adoption across 昀椀ve or more business training of educators at all levels to technologies, including GenAI, in October dependence on these technologies, and functions. meet growing and changing needs, and November 2023. manipulation of algorithms being chief • 50% of respondents foresee a major leveraging GenAI technologies to among these. Two key issues emerge from shift in jobs and roles in the workplace enhance training capabilities. • Survey of 279 Swiss professionals led the data that we believe decision-makers 1 within three to 昀椀ve years. by IMD in November 2023. must urgently address. • Prioritize the critical, judicious, and • 30% of respondents believe 50% vigilant use of GenAI to harness • Digital Xchange Workshop on AI and First, we 昀椀nd evidence that the demand of their workforce will need to be opportunities while minimizing risk. Continuing Education workshop hosted for skills training is set to explode as new, reskilled. 2 by EPFL in October 2023 . transversal technologies such as GenAI • Digital Xchange Workshop on AI drive a massive shift in the workplace. • 34% would welcome more government Framework workshop hosted by Government, organizations, and providers regulation of AI (57% are unaware of 3 of continuing education must invest now current policies). digitalswitzerland in November 2023 .
Charting the future: Switzerland's path to generative AI leadership in 2024 Page 3 Page 5