EPFL is one of Europe’s most vibrant and cosmopolitan science and About the authors technology institutions, welcoming students, professors and collaborators of more than 120 nationalities. EPFL has both a Swiss and international vocation and focuses on three missions: teaching, Sarah Toms is Chief Learning Innovation research, and innovation. Of昀椀cer at IMD, where she leads the AI Martin Rajman is a senior researcher at Initiative. A pioneer in the use of radically new forms of game-based learning for the EPFL Arti昀椀cial Intelligence Laboratory, learner engagement, she is one of the scienti昀椀c advisor to the EPFL Vice- 昀椀rst 10 AWS Education Champion, and Presidency for Academic Affairs, and EPFL is co-author of The Customer Centricity Ambassador to digitalswitzerland. IMD has been at the Playbook, winner of the Digital Book Danièle Castle is a specialist in lifelong forefront of developing Awards 2019 Business Book. learning with EPFL and co-directs a leaders who transform digitalswitzerland is a continuing education program at the organizations and contribute Swiss-wide, cross-industry University of Geneva. She is also the to society for more than 75 initiative that aims to founder of Genevensis, which is focused years. With campuses in transform Switzerland into a on preparing people for the next steps Lausanne and Singapore, IMD is a leader in leading digital nation. Along after paid work and retirement. executive education and degree programs, with our network of 200+ consistently ranked among the world’s association members and non-political With special thanks to: best. Amit Joshi is Professor of AI, Analytics, partners, including more than 1,000 top and Marketing Strategy at IMD. An expert executives, we’re engaged in over 25 Karine Avagyan, Research Associate at IMD, for her expert contributions in in helping organizations to use arti昀椀cial projects to inspire, initiate, co-create, and creating the survey and conducting the intelligence and develop their big data, lead digital change in Switzerland. analytics, and AI capabilities, he has data analysis that led to the key 昀椀ndings. extensive experience of AI and analytics- Anthony Corbaz is the Head of driven transformations in industries such Western Switzerland and of the Digital Competitiveness Forum with as banking, 昀椀ntech, retail, automotive, telecoms, and pharma. digitalswitzerland.